With the holiday shopping season in full bloom — “Black Friday” this week and “Cyber Monday” next week — it’s a good time for online merchants to ensure they’re not going to suffer from the dreaded abandoned shopping cart syndrome.
The cure for that disease? The folks at testing service Monetate have created an infographic full of tips:
Want the infographic for yourself? You’ll find it here: Shopping Cart Abandonment and Tips To Avoid It.
Google is having a very good week.
With the recent Facebook, Twitter and YouTube updates, it's now Google's turn to rollout the features. The most popular search engine in the World has released new apps including a news reader and an activity discovery app. Also, with the number of active Google Plus users on the rise, Google has introduced a facial recognition feature that will allow users to easily ‘tag' their friends and family in photos. Lastly, Google has integrated some of its new features into Gmail.
Google Currents is a mobile app that turns your favorite websites into a magazine-style dashboard. All users have to do is add RSS feeds and the app will organize them into one easy-to-get-to place, while allowing users to flip through the content (like a magazine). The app has since been shot down by users who utilize a similar app called ‘Flipboard', but Google Currents has greater capabilities and is available for both iOS and Android users. ‘Flipboard' is only available for iOS users.
Google's Schemer is an activity recommendation app that allows users to discover and share what to do with their Google Plus Circles. Although Schemer is in beta and is invite-only, the app's goal seems to be promising. According to Schemer's Google+ page:
Whether it's exploring a new city, checking out a friend's movie recommendation, or just finding new activities for your weekends, Schemer lets you discover new things to do, share schemes with friends, and make the most of your day. Think you're up for it? Join Schemer.
Schemer already boasts partnerships with Zagat, The Food Network, Thrillist, National Geographic and IGN, just to name a few.
Google plans to roll out a facial recognition feature called ‘Find My Face" that is most similar to Facebook's photo tagging feature. According to a Google Plus update by Engineering Lead, Matt Steiner:
By turning on Find My Face, Google+ can prompt people you know to tag your face when it appears in photos. Of course, you have control over which tags you accept or reject, and you can turn the feature on or off in Google+ settings.
The difference between Facebook's photo tagging and Google Plus' is that users have to accept tag requests on the Google Plus platform before photos are officially tagged. But before that can happen, Google Plus users must opt-in to start using ‘Find My Face.' These steps tell us that Google Plus values its users' privacy, especially since Facebook has been hit with an FTC privacy complaint last month.
Google is popular largely because of the simplicity of its search engine and mail platform. With the new apps and increasing number of Google Plus users, Google has integrated Google Plus features into Gmail. A Circles tab was added to Gmail so that users can easily add Google Plus users to their Circles, right from the Gmail client. Also, with the Circles tab, users can now filter messages from friends, family, acquaintances or people they are following on Google Plus. Schemer will also be a Google Plus integration as these new features aim to make Google even easier to use.
Google seems to be on par for the New Year. Google's ‘Find My Face' and ‘Schemer' features are Google Plus' way to compete with Facebook. Do you think Google Plus will win over more fans with these new additions and features? Will Google Plus ever be able to compete with Facebook? Let us know below!